Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Min Tan and Zhiying Liu
| Year of publication: |
2014
|
|---|---|
| Authors: | Tan, Min ; Liu, Zhiying |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 5, p. 420-441
|
| Subject: | ambidexterity | market orientation | innovation | business performance | small- and medium-sized firms | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Organisationale Ambidextrie | Ambidextrous organization | Innovation | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417131