Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Zongyang Leng, Zhiying Liu and Min Tan; Jiangang Pang
| Year of publication: |
2015
|
|---|---|
| Authors: | Leng, Zongyang ; Liu, Zhiying ; Tan, Min ; Pang, Jiangang |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 6, p. 1247-1267
|
| Subject: | Innovation | Strategic alignment | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011332961