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subject:"Event marketing"
~person:"Guéguen, Nicolas"
~person:"Zidansek, Manja"
~subject:"Ladengestaltung"
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Event marketing
Ladengestaltung
Aromastoff
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Consumer behaviour
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Guéguen, Nicolas
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Journal of retailing
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline
;
Stefan, Jordy
;
Guéguen, Nicolas
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
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2
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
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