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subject:"Event-Marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Großveranstaltung"
~subject:"Sportökonomik"
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Search: subject_exact:"Olympic Games"
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Event-Marketing
Großveranstaltung
Sportökonomik
Sport event
23
Sportveranstaltung
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Sportmarketing
14
Sports marketing
14
Consumer behaviour
10
Konsumentenverhalten
10
Sponsoring
10
Sponsorship
10
Sport
8
Sports
8
Big event
5
Beziehungsmarketing
4
Brand image
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Brand management
4
Corporate Social Responsibility
4
Corporate social responsibility
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Event marketing
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Football
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Fußball
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Markenführung
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Markenimage
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Professional sports
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Profisport
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Relationship marketing
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Advertising effects
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Customer satisfaction
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1995-2010
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Lacey, Russell
2
Scheinbaum, Angeline Close
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Alvarez, Isabel
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Bek, David
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Buzeta, Cristian
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Cornwell, T. Bettina
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Diop, Abdoulaye
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Mills, Hamish
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Journal of business research : JBR
European Sport management quarterly : ESMQ
37
Tourism management : research, policies, practice
30
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of sports economics
27
International journal of sport management and marketing : IJSMM
20
Sport management review
16
International journal of sports marketing & sponsorship
15
International journal of event and festival management
13
International journal of sport finance
13
Faculty research series / Holy Cross, Economics and Accounting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of travel and tourism marketing
10
Tourism economics : the business and finance of tourism and recreation
9
Hamburg contemporary economic discussions
8
African journal of business and economic research : AJBER
7
Event- und Impaktforschung
7
Applied economics
6
Journal of hospitality marketing & management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Sport, Business and Management : an international journal ; SBM
6
Tourism management perspectives : TMP
6
Journal of destination marketing & management
5
Edward Elgar E-Book Archive
4
New horizons in the economics of sport
4
Research
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
An Elgar research collection
3
Discussion paper series / IZA
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
European journal of operational research : EJOR
3
International journal of contemporary hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
A modern guide to sports economics
2
Applied economics letters
2
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
2
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
How business legacy influences organising body legitimacy in the delivery of mega events : the drift to myth at Rio 2016
Merendino, Alessandro
;
Bek, David
;
Timms, Jill
- In:
Journal of business research : JBR
129
(
2021
),
pp. 29-42
Persistent link: https://www.econbiz.de/10012509296
Saved in:
2
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
3
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
4
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
5
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
6
Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki
;
Al Emadi, Ahmed
;
Sagas, Michael
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
Saved in:
7
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
8
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
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