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subject:"Event-Marketing"
~person:"Nadeau, John"
~subject:"Großveranstaltung"
~subject:"Sportökonomik"
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Nadeau, John
Maennig, Wolfgang
26
Matheson, Victor A.
18
Andreff, Wladimir
14
Feddersen, Arne
11
Preuß, Holger
11
Parent, Milena M.
10
Fairley, Sheranne
9
O'Reilly, Norm
9
Müller, Martin
7
Szymanski, Stefan
7
Dolan, Paul
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Kaplanidou, Kyriaki
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Kavetsos, Georgios
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Krekel, Christian
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Liu, Dongfeng
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Senik-Leygonie, Claudia
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Tena, J. D.
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Ziebarth, Nicolas R.
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Engelhardt, Bryan
5
Forrest, David
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Heere, Bob
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Lacey, Russell
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Walker, Matthew
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Xing, Xiaoyan
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Zimbalist, Andrew S.
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Baade, Robert A.
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Baumann, Robert
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Page, Stephen J.
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
2
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
5
Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan
;
Church, Anthony G.
;
O'Reilly, Norm
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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