//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Fernsehen"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Hörfunkwerbung
6
Radio advertising
6
Consumer behaviour
3
Konsumentenverhalten
3
Psychology of advertising
3
Werbepsychologie
3
Television
2
1985
1
Forecast
1
Jugendliche
1
Mothers
1
Mütter
1
Prognose
1
Promotional materials
1
Werbemittel
1
Youth
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Hyun, Yong J.
1
Rothschild, Michael
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Konsum und Verhalten
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Report
2
Studien zur Kommunikationswissenschaft
2
The journal of media economics
2
AfK-Studien
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Business history review
1
College of Business working papers
1
DUV : Wirtschaftswissenschaft
1
Discussion paper / Centre for Economic Policy Research
1
Document / Commission of the European Communities
1
Ds U / Utbildningsdepartementet
1
Economics letters
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 1
1
Forum neue Medien
1
Gabler Edition Wissenschaft
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Kommunikationssoziologische Arbeitshefte
1
Kommunikationswissenschaftliche Studien
1
Kulturen der Gesellschaft
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mass media files
1
McGraw-Hill Television Series
1
Medien und Märkte
1
Memorandum from Department of Economics, University of Oslo
1
NEK:s arbetsrapport
1
NORD
1
New York economic review : journal of the New York State Economics Association
1
Nordiske seminar- og arbejdsrapport
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
2
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->