//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Fernsehen"
~person:"Almeida, Marcos Inácio Severo de"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media industries"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Online-Marketing
B-to-B-Marketing
1
Business-to-business marketing
1
Customer acquisition
1
Digital B2B
1
Digital echoverse
1
Digital media
1
Digital media elasticities
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Mediensektor
1
Owned media
1
Paid media
1
Sales
1
Schwellenländer
1
Social Web
1
Social web
1
Vector autoregression
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Almeida, Marcos Inácio Severo de
Sjurts, Insa
6
Waldfogel, Joel
4
Peitz, Martin
3
Vogel, Harold L.
3
Athey, Susan
2
Calvano, Emilio
2
Calzada, Joan
2
Choi, Jay Pil
2
Dijk, Machiel van
2
Duch-Brown, Néstor
2
Fuchs, Christian
2
Gil, Ricard
2
Heinrich, Jürgen
2
Kasuga, Norihiro
2
Klein, Tobias J.
2
Kruse, Jörn
2
Kunz, Reinhard
2
Könecke, Thomas
2
Motta, Massimo
2
Murphy, Kevin M.
2
Nahuis, Richard
2
Pereira, Francis
2
Polo, Michele
2
Regier, Stefanie
2
Reisinger, Markus
2
Riese, Markus
2
Schunk, Holger
2
Sharma, Ravi
2
Tan, Margaret
2
Waagmeester, Daniel
2
Abdelzaher, Tarek
1
Adnan, Sutrovic
1
Agarwal, Nitin
1
Agnihotri, Raj
1
Ahmed, Rizwan Raheem
1
Akhmedov, Armigon
1
Albarda, Maarten
1
Alén, Elisa
1
Aman, Hiroyuki
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->