In pursuit of an effective B2B digital marketing strategy in an emerging market
Year of publication: |
2019
|
---|---|
Authors: | Vieira, Valter Afonso ; Almeida, Marcos Inácio Severo de ; Agnihotri, Raj ; Silva, Nôga Simões De Arruda Corrêa da ; Arunachalam, S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 6, p. 1085-1108
|
Subject: | Digital echoverse | Digital B2B | Digital media elasticities | Emerging markets | Vector autoregression | Inbound marketing | Paid media | Owned media | Earned social media | Sales | Customer acquisition | Schwellenländer | Emerging economies | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Digitale Medien | Digital media | Marketingmanagement | Marketing management | Social Web | Social web | Mediensektor | Media industries | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
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