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subject:"Film industry"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Search: subject_exact:"Fernsehprogramm"
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Film industry
Advertising effects
Fernsehprogramm
348
Television programme
346
USA
88
United States
88
Television
58
Fernsehen
56
Werbewirkung
48
Fernsehwerbung
47
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47
Media usage
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Deutschland
39
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39
Consumer behaviour
33
Konsumentenverhalten
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Fernsehsender
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Professional sports
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Television industry
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Product Placement
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Product placement
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Theorie
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Filmwirtschaft
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Großbritannien
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Romaniuk, Jenni
5
Kent, Robert J.
3
Pelsmacker, Patrick de
3
Adilov, Nodir
2
Beal, Virginia
2
Cauberghe, Verolien
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Hennig-Thurau, Thorsten
2
Jayapal, Jegan
2
Kim, Sangkyun
2
Martin, Hugh J.
2
Matthes, Jörg
2
Natarajan, Thamaraiselvan
2
Russell, Cristel Antonia
2
Swaminathan, Srinivasan
2
Tessitore, Tina
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Agrusa, Jerome
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1
Cuntz, Alexander
1
Dahl, Stephan
1
Davis, Robert
1
Dawes, John G.
1
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1
Dens, Nathalie
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Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
European journal of marketing : EJM
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
The American journal of economics and sociology
3
Tourism management : research, policies, practice
3
International journal of advertising : the review of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of media economics
2
Arts and the market
1
Australasian marketing journal
1
Economic development : journal of the Institute of Economics, Skopje
1
Employee relations
1
Global economic review
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of arts management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of networking and virtual organisations : IJNVO
1
International journal of sport management and marketing : IJSMM
1
International tax & business lawyer
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of world trade : law, economic policy, public policy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Sport management review
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of consumer marketing
1
The world economy : the leading journal on international economic relations
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Work, employment & society : a journal of the British Sociological Association
1
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1
Optimisation of UCB algorithm based on cultural content orientation of film and television in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
2
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and television industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
Saved in:
3
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
4
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
5
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
6
(Re)visiting Game of Thrones : film-induced tourism and television fiction
Gómez-Morales, Beatriz
;
Nieto Ferrando, Jorge
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10013178079
Saved in:
7
Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
Saved in:
8
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
9
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
10
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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