Mapping between placement strategies and placed product attributes in television programs
Fanny Fong Yee Chan
| Year of publication: |
2020
|
|---|---|
| Authors: | Chan, Fong Yee |
| Subject: | content analysis | economics of information | message matching | product attributes | Product placement | Product Placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Markenimage | Brand image | Fernsehen | Television | Produktinformation | Product information | Informationsökonomik | Economics of information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1570965 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012314017