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subject:"Food Consumption/Nutrition/Food Safety"
~isPartOf:"The brand challenge : adapting branding to sectorial imperatives"
~subject:"Markenführung"
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Food Consumption/Nutrition/Food Safety
Markenführung
Brand management
5
Marketing
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Luxury goods
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Adamson, Allen
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Allen, Tony
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Fisk, Peter
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Kapferer, Jean-Noël
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Ries, Al
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The brand challenge : adapting branding to sectorial imperatives
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
77
Agricultural and Resource Economics Review
23
International Food and Agribusiness Management Review
19
SpringerLink / Bücher
19
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
18
Economic and Market Information
18
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
17
Australasian Agribusiness Review
17
Journal of Food Distribution Research
16
Reports / Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
15
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
14
Journal of business research : JBR
14
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
12
2010 Internatonal European Forum, February 8-12, 2010, Innsbruck-Igls, Austria
11
Journal of Agricultural and Applied Economics
11
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
10
Research Reports / International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
10
The journal of product & brand management
10
2009 Conference, August 16-22, 2009, Beijing, China
9
Working Papers / Food Industry Center, College of Agricultural, Food, and Environmental Sciences
9
Amber Waves
8
Choices
8
Springer eBook Collection
8
2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil
7
2013 Annual Meeting, August 4-6, 2013, Washington, D.C.
7
Business history
6
Journal of International Agricultural Trade and Development
6
Journal of strategic marketing
6
Markenbrand
6
Springer eBook Collection / Business and Economics
6
Structural Changes in Food Retailing: Six Country Case Studies
6
2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas
5
53rd Annual Conference, Berlin, Germany, September 25-27, 2013
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Journal of promotion management : innovations in planning and applied research
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
5
Palgrave Studies of Marketing in Emerging Economies
5
Routledge studies in marketing
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Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
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2
Bridging the gap between brand idea and delivery in a move-faster-but-be-certain market : why the traditional process of building a brand needs a reboot
Adamson, Allen
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 83-96)
.
2015
Persistent link: https://www.econbiz.de/10010431239
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3
Brand innovation : embracing change to innovate your brand and accelerate growth
Fisk, Peter
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 41-81)
.
2015
Persistent link: https://www.econbiz.de/10010431240
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4
Identity : don't lose it
Allen, Tony
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 23-39)
.
2015
Persistent link: https://www.econbiz.de/10010431241
Saved in:
5
Focus : The future of your company depends on it
Ries, Al
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10010431242
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