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subject:"Frauen"
~accessRights:"restricted"
~isPartOf:"Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021"
~type_genre:"Book section"
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Frauen
Consumer behaviour
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Cosmetics
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Konsumentenverhalten
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Kosmetik
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Awareness of Halal cosmetics
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Brand
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Brand association
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Brand image
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Brand management
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Brand personality
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Cosmetic products
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Diffusion of innovation
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Female occupation
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Halal cosmetics
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Individual innovativeness
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Innovation
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Innovation diffusion
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Innovationsdiffusion
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Islam
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Jordan
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Jordanien
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Markenartikel
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Markenführung
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Markenimage
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Pakistan
1
Purchasing behavior
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Religion
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Religiosity
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Social influence
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Weibliche Arbeitskräfte
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Women
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Women workers
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Ahmad, Alaeddin Mohammad Khalaf
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Zakzouk, Fida Amin
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
Global marketing strategies for the promotion of luxury goods
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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ECONIS (ZBW)
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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