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subject:"Frauen"
~subject:"Brand management"
~subject:"Market research"
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Frauen
Brand management
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2,438
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763
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762
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464
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228
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Muthers, Helmut
4
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3
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2
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Nam, Myungwoo
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
Young consumers : insight and ideas for responsible marketers
7
Journal of business research : JBR
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Journal of fashion marketing and management
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of food products marketing
3
Journal of marketing communications
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The advertising and consumer culture reader
3
The journal of brand management : an international journal
3
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
DICE discussion paper
2
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
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Harvard business review : HBR
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International journal of consumer studies
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Journal of Islamic marketing : JIMA
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2
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2
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
265
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1
Productos y servicios financieros verdes en las instituciones financieras supervisadas de El Salvador, dirigidos a mujeres en el período 2017-2021
Escobar Rivera, Auda María
;
Recinos de Ramírez, …
-
2022
Persistent link: https://www.econbiz.de/10014317527
Saved in:
2
Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
3
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
4
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
5
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
6
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
7
Behavioural branding of frugal innovations contextual to consumption dynamics : a study of market competitiveness in micro enterprises
Rajagopal, Ananya
- In:
International journal of business excellence : IJBEX
31
(
2023
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10014436359
Saved in:
8
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
9
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
10
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
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