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subject:"Game theory"
~person:"Martín Herrán, Guiomar"
~person:"Xiong, Yu"
~subject:"Consumer goods"
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Game theory
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9
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6
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Martín Herrán, Guiomar
Xiong, Yu
Yan, Ruiliang
12
Chen, Jing
10
Zaccour, Georges
10
Matsui, Kenji
8
Taboubi, Sihem
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Chen, Ying-Ju
7
Karray, Salma
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3
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1
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1
International journal of production economics
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Journal of business research : JBR
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1
Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng
;
Xiong, Yu
;
Zhou, Yu
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Anti-counterfeiting in a retail platform : a game-theoretic approach
Zhou, Yu
;
Gao, Xiang
;
Luo, Suyuan
;
Xiong, Yu
;
Ye, Niangyue
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-28
Persistent link: https://www.econbiz.de/10013383665
Saved in:
4
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
5
Clicks versus Bricks : the role of durability in marketing channel strategy of durable goods manufacturers
Yan, Wei
;
Xiong, Yu
;
Chu, Junhong
;
Li, Gendao
;
Xiong, …
- In:
European journal of operational research : EJOR
265
(
2018
)
3
,
pp. 909-918
Persistent link: https://www.econbiz.de/10011778562
Saved in:
6
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
7
Implications of channel structure for marketing remanufactured products
Xiong, Yu
;
Yan, Wei
- In:
European journal of industrial engineering : EJIE
10
(
2016
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10011614073
Saved in:
8
Bricks vs. clicks : which is better for marketing remanufactured products?
Yan, Wei
;
Xiong, Yu
;
Xiong, Zhongkai
;
Guo, Nian
- In:
European journal of operational research : EJOR
242
(
2015
)
2
,
pp. 434-444
Persistent link: https://www.econbiz.de/10010491682
Saved in:
9
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
10
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
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