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subject:"Gemeinnützige Organisation"
~subject:"Advertising effects"
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Gemeinnützige Organisation
Advertising effects
Social marketing
1,177
Social Marketing
1,175
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881
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881
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338
Consumer behaviour
325
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social marketing
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Chesnes, Matthew
6
Jin, Ginger Zhe
6
Terblanche-Smit, Marlize
4
Bae, Mikyeung
3
Chang, Chun-tuan
3
Choi, Jungsil
3
Filo, Kevin
3
Hopkins, Christopher D.
3
Inoue, Yuhei
3
Shanahan, Kevin J.
3
Singh, Surendra N.
3
Terblanche, Nic S.
3
Bennett, Roger
2
Carlson, Les
2
Cassia, Fabio
2
Cervellon, Marie-Cécile
2
Chad, Paul
2
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2
Comello, Maria Leonora G.
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Deshpande, Sameer
2
Dominguez, Rafael
2
Eisend, Martin
2
Fechner, David
2
Freeman, Dan
2
Huber, Frank
2
Jewell, Robert D.
2
Kareklas, Ioannis
2
Lee, Young-Joo
2
Lee, Yu-kang
2
Li, Yexin Jessica
2
Lim, Joon Soo
2
Louis, Winnifred R.
2
Masser, Barbara M.
2
Nicolini, Valentina
2
Rangan, Priyamvadha
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Regier, Stefanie
2
Rinino, Maxime
2
Roy, Subroto
2
Shen, Fuyuan
2
Sudhir, K.
2
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International review on public and non-profit marketing
12
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
Health marketing quarterly
7
Journal of marketing communications
7
Journal of advertising research
6
Journal of philanthropy and marketing
6
Psychology & marketing
6
International journal of nonprofit & voluntary sector marketing
5
Journal of current issues and research in advertising : JCIRA
4
Journal of nonprofit & public sector marketing
4
Nonprofit management & leadership
4
International journal of advertising : the review of marketing communications
3
International journal of nonprofit and voluntary sector marketing
3
Journal of promotion management : JPM
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Nonprofit marketing : sectoral applications
3
Breaking new ground in theory and practice
2
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2
European journal of marketing
2
Europäische Hochschulschriften / 5
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of social marketing : JSOCM
2
Journal of the Academy of Marketing Science
2
Nonprofit and voluntary sector quarterly
2
Research
2
Sport management review
2
Administrative Sciences : open access journal
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Australian journal of management
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Cege discussion paper
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ECONIS (ZBW)
200
USB Cologne (EcoSocSci)
3
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
2
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
3
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
4
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
5
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
6
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
7
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
8
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
9
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
10
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
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