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subject:"Gemeinnützige Organisation"
~subject:"Marketing"
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Search: subject_exact:"Sozio-Marketing"
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Gemeinnützige Organisation
Marketing
Social marketing
1,177
Social Marketing
1,175
Nonprofit marketing
881
Nonprofit-Marketing
881
Nonprofit-Organisation
338
Consumer behaviour
325
Konsumentenverhalten
325
Nonprofit organization
317
Deutschland
249
Marketingmanagement
236
Germany
235
Marketing management
233
Fundraising
229
Soziomarketing
213
USA
194
United States
187
Advertising effects
135
Werbewirkung
135
Hochschule
123
Higher education institution
120
Behavioral economics
118
Verhaltensökonomik
118
social marketing
115
Brand management
112
Markenführung
112
Gesundheitsvorsorge
108
Preventive care
104
Theory
101
Theorie
100
Charity
96
Wohltätigkeit
95
Corporate Social Responsibility
93
Corporate social responsibility
93
Social Web
87
Social web
87
Beziehungsmarketing
79
Online-Marketing
78
Relationship marketing
78
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91
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8
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Book / Working Paper
137
Article
115
Journal
4
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Article in journal
98
Aufsatz in Zeitschrift
98
Collection of articles of several authors
31
Sammelwerk
31
Aufsatzsammlung
23
Hochschulschrift
23
Aufsatz im Buch
18
Book section
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Thesis
15
Graue Literatur
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Fallstudiensammlung
2
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2
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2
Mehrbändiges Werk
1
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1
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1
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English
162
German
88
Polish
4
French
2
Ukrainian
1
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1
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Kotler, Philip
9
Andreasen, Alan R.
6
Klein, Armin
6
Tscheulin, Dieter K.
5
Wymer, Walter
5
Bruhn, Manfred
3
Choi, Jungsil
3
Dietrich, Timo
3
Evans, Dave
3
Filo, Kevin
3
Ford, John B.
3
Gomes, Roger
3
Inoue, Yuhei
3
Knowles, Patricia A.
3
Kubacki, Krzysztof
3
Lee, Young-Joo
3
Lovelock, Christopher H.
3
Rundle-Thiele, Sharyn
3
Singh, Surendra N.
3
Weinberg, Charles B.
3
Bae, Mikyeung
2
Barrows, Arthur
2
Bennett, Roger
2
Chad, Paul
2
Chapman, Cassandra M.
2
Danne, Silvia
2
Dietrich, Martin
2
Fantapié Altobelli, Claudia
2
Fechner, David
2
French, Jeff
2
Freyer, Walter
2
Galan-Ladero, M. Mercedes
2
Gordon, Ross
2
Hasitschka, Werner
2
Hastings, Gerard
2
Huber, Frank
2
Kennedy, Ann-Marie
2
Knoll, Thorsten
2
Li, Yexin Jessica
2
Louis, Winnifred R.
2
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Institution
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De Gruyter Oldenbourg
1
Deutscher Akademischer Austauschdienst
1
European Group of Public Administration
1
Forum Kulturmarketing <2002, Ludwigsburg>
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
1
Ruhr-Universität Bochum
1
Springer Fachmedien Wiesbaden
1
Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)>
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Zachidnoukraïnsʹkyj nacionalʹnyj universytet <Ternopil> / Fakulʹtet ekonomiky ta upravlinnja
1
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Published in...
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International review on public and non-profit marketing
10
Journal of business research : JBR
6
Journal of philanthropy and marketing
6
Europäische Hochschulschriften / 5
5
Journal of nonprofit & public sector marketing
5
SpringerLink / Bücher
5
Hamburger Schriften zur Marketingforschung
4
Nonprofit management & leadership
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
International journal of nonprofit & voluntary sector marketing
3
Marketing theory
3
Nonprofit marketing : sectoral applications
3
Psychology & marketing
3
Arts marketing : an international journal ; AM
2
European journal of marketing : EJM
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Freiburger betriebswirtschaftliche Diskussionsbeiträge
2
Gabler Edition Wissenschaft
2
International journal of islamic marketing and branding
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of macromarketing
2
Journal of social marketing : JSOCM
2
Kohlhammer-Edition Marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Schriften zu Marketing und Management
2
Sport management review
2
Springer Business Cases
2
Springer eBook Collection
2
Zeszyty naukowe
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
Academic monograph on business studies : marketing
1
Administrative Sciences : open access journal
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapiere der absatzwirtschaftlichen Institute der Wirtschaftsuniversität Wien
1
Australasian marketing journal
1
Beck-Wirtschaftsberater im dtv
1
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Berichte aus der Betriebswirtschaft
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
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Source
All
ECONIS (ZBW)
242
USB Cologne (EcoSocSci)
14
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256
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1
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
5
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
6
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
7
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
8
Pictures that are worth a thousand donations : how emotions in project images drive the success of online charity fundraising campaigns? : an image design perspective
Hou, Jian-Ren
;
Zhang, Jie Jennifer
;
Zhang, Kunpeng
- In:
MIS quarterly
47
(
2023
)
2
,
pp. 535-584
Persistent link: https://www.econbiz.de/10014422465
Saved in:
9
Determinants of Zakat donor behavior in a Gulf state
Al-Shamali, Sarah
;
AlMutairi, Shihanah
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2821-2844
Persistent link: https://www.econbiz.de/10014428808
Saved in:
10
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
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