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subject:"Gender"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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2
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
3
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
4
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
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