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subject:"Germany"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenimage"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Germany
Markenimage
Perception
15
Wahrnehmung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
5
Advertising effects
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China
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Abdul, Waheed Kareem
1
Balaji, M. S.
1
Choi, Beomjoon
1
Hong, You Jeong
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Jha, Subhash
1
Lee, Kyogu
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Merunka, Dwight
1
Raghavan, Srividya
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Sajid, Muhammed
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Surira, Mukul Dev
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Zakkariya K.A
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
19
SpringerLink / Bücher
14
Research
11
Journal of retailing and consumer services
9
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
8
Discussion paper series / IZA
7
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
7
International journal of hospitality management
6
The journal of brand management : an international journal
6
International journal of consumer studies
5
Journal of marketing research : JMR
5
Marketing letters : a journal of research in marketing
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
The journal of product & brand management
5
Toward a model of academic competencies to enhance first-year student retention in higher education
5
Discussion paper
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
Marketing : ZFP ; journal of research and management
4
Ruhr economic papers
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
ZEW discussion papers
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Discussion paper series / University of Heidelberg, Department of Economics
3
Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät / Wirtschaftswissenschaftliche Fakultät, Universität Hannover : Hannover economic papers (HEP)
3
Disskussionsbeitrag / Arqus, Arbeitskreis Quantitative Steuerlehre
3
European journal of marketing : EJM
3
European research studies
3
Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
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Gabler Edition Wissenschaft
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
Journal of consumer behaviour
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Lebensbedingungen in Deutschland in der Längsschnittperspektive
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
4
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
5
Role of tactile and visual inputs in product evaluation : a multisensory perspective
Balaji, M. S.
;
Raghavan, Srividya
;
Jha, Subhash
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009382058
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