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subject:"Germany"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Emotions"
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Germany
Consumer behaviour
Emotions
Emotion
17
Konsumentenverhalten
17
Advertising
12
Advertising effects
12
Werbewirkung
12
Werbung
12
Psychology of advertising
5
Werbepsychologie
5
Cognition
4
Kognition
4
Social Web
4
Social web
4
Brand management
3
Markenführung
3
emotion
3
empathy
3
Beziehungsmarketing
2
Cause-Related Marketing
2
Cause-related marketing
2
Experiment
2
Humor
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Visualisierung
2
Visualization
2
advertising
2
execution style
2
Advertisement persuasiveness of feelings versus reasons
1
Affective persuasion
1
Altruism
1
Altruismus
1
Arousal
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Broadcasting
1
Business ethics
1
CRM activities
1
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English
17
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Badenes-Rocha, Alberto
1
Bartsch, Anne
1
Bigné Alcañiz, J. Enrique
1
Bok, Sang Yong
1
Carter, Erin Percival
1
Chan, Terri H.
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Daume, Jana
1
Dellicompagni, Tanya
1
Deng, Lichen
1
Foti, Lianne
1
Gotlieb, Melissa R.
1
Hüttl-Maack, Verena
1
Im, Subin
1
Jiang, Hongyan
1
Johnson, Benjamin K.
1
Jung, Nayoung
1
Kang, Moon Young
1
Kim, Kacy K.
1
Kim, WooJin
1
Kloß, Andrea
1
Krause-McCord, Amber
1
Kwon, Junbum
1
Lee, Yoon-Joo
1
Lee, Yu-Kang
1
Li, Chen
1
Li, Leida
1
Li, Xiuping
1
Lin, Hanyi
1
McGraw, A. Peter
1
McLaughlin, Bryan
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Noel, Hayden
1
Riemer, Hila
1
Ruiz Mafe, Carla
1
Ryoo, Yuhosua
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
157
Journal of retailing and consumer services
127
International journal of hospitality management
82
Psychology & marketing
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
The journal of product & brand management
35
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
33
European journal of marketing : EJM
32
The journal of services marketing
31
International journal of consumer studies
30
International journal of contemporary hospitality management
29
Journal of marketing research : JMR
26
Journal of economic psychology : research in economic psychology and behavioral economics
25
Marketing letters : a journal of research in marketing
25
European journal of marketing
24
Journal of business ethics : JOBE
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Tourism management perspectives : TMP
23
The service industries journal
22
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
21
Journal of consumer behaviour : an international research review
20
SpringerLink / Bücher
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of behavioral decision making
16
Journal of promotion management : innovations in planning and applied research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic behavior & organization : JEBO
15
Journal of service research : JSR
15
The journal of consumer marketing
15
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ECONIS (ZBW)
17
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
3
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
4
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
5
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
6
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
7
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
9
Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
Saved in:
10
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
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