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subject:"Germany"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenimage"
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Markenimage
International marketing
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Aulōnitēs, Geōrgios I.
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Kipnis, Eva
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Kubacki, Krzysztof
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Matanda, Margaret Jekanyika
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Journal of marketing management : MM
International marketing review
24
Journal of international marketing
20
Europäische Hochschulschriften / 5
19
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15
Journal of business research : JBR
12
Journal of global marketing
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Journal of international consumer marketing
12
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8
Schriftenreihe Hochschulmarketing
7
SpringerLink / Bücher
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Asia Pacific journal of marketing and logistics
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
IGCC market reports
5
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
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Gabler-Lehrbuch
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Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management international review : mir ; journal of international business
4
Marketing intelligence & planning
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Cross-cultural and critical perspectives on brands
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DUV / Wirtschaftswissenschaft
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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IMADI.net-Projektbericht
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International journal of business and globalisation : IJBG
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International marketing in the fast changing world
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Internationalisierung von Vertrieb und Handel
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
3
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
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