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subject:"Germany"
~person:"Aimé, Isabelle"
~person:"Besier, Susanna"
~subject:"Brand management"
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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2
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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Generational perceptions of pro-environmental packaging advantages : a case study of the packaging innovation of "compressed" deodorants in Germany
Besier, Susanna
- In:
Umweltwirtschaftsforum : uwf ; die …
23
(
2015
)
4
,
pp. 315-321
Persistent link: https://www.econbiz.de/10011534705
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