Dunković, Dario; Knežević, Blaženka - In: Business, mangagement and economics engineering : BMEE 21 (2023) 2, pp. 204-217
Purpose - The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What...