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subject:"Getränk"
~isPartOf:"Journal of international consumer marketing"
~subject:"EU countries"
~subject:"Product design"
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Getränk
EU countries
Product design
Consumer behaviour
5
Konsumentenverhalten
5
Packaging
5
Verpackung
5
Produktgestaltung
4
Children
3
Kinder
3
preference
3
Präferenztheorie
2
Theory of preferences
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package design
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Age group
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Altersgruppe
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COO Cues
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China
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Comparison
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Conjoint analysis
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Cross-cultural management
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Cultural identity
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EU-Staaten
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Emotion
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Foreign Language Display
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Gender
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Geschlecht
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Interkulturelles Management
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Kulturelle Identität
1
Language
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Measurement
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Messung
1
National culture
1
Nationalkultur
1
Perceived Product Quality
1
Perception
1
Product Packaging
1
Product quality
1
Productivity
1
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Zhang, Dan
3
Kuusik, Andres
1
Pentus, Kristian
1
Ploom, Kerli
1
Varblane, Urmas
1
Published in...
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Journal of international consumer marketing
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Amfiteatru economic : an economic and business research periodical
3
Journal of marketing
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Economics and policy of energy and the environment
2
European journal of marketing
2
International journal of retail & distribution management
2
Its Marketing series
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Kom / Kommission der Europäischen Gemeinschaften
2
Life-cycle management and trade
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Zeitschrift für angewandte Umweltforschung
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarökonomische Diskussionsbeiträge
1
Agribusiness : an internat. journal
1
American Management Association. Management bulletin
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
1
CHE research paper
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Commercial law publications from Department of Commercial Law and Political Science
1
Contemporary trends in innovative marketing strategies
1
DUV : Wirtschaftswissenschaft
1
Design Management konkret
1
Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
1
Documento de trabajo / Universidad de Chile, Facultad de Ciencias Económicas y Administrativas, Departamento de Economía
1
EIU special report
1
EUI working paper / RSC
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ECONIS (ZBW)
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1
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
2
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
3
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
4
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Saved in:
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