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subject:"Getränkeindustrie"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Erfrischungsgetränkeindustrie"
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Getränkeindustrie
United States
Werbung
Soft drink industry
51
Softdrink-Industrie
51
USA
16
Soft drink
11
Softdrink
11
Theorie
7
Theory
7
Advertising
5
Marketing management
5
Marketingmanagement
5
The Coca-Cola Company
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Competitive strategy
3
Demand
3
Duopol
3
Duopoly
3
Nachfrage
3
PepsiCo Inc.
3
Soft drinks
3
Wettbewerbsstrategie
3
1968-1986
2
Alcohol consumption
2
Alkoholkonsum
2
Australia
2
Australien
2
Betriebsgröße
2
Brand image
2
China
2
Consumption
2
Deutschland
2
Fernsehwerbung
2
Firm size
2
Fusion
2
Germany
2
Großbritannien
2
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Article
18
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
18
Graue Literatur
9
Non-commercial literature
9
Case study
5
Fallstudie
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Working Paper
4
Biografie
2
Business report
2
Collection of articles written by one author
2
Company information
2
Firmeninformation
2
Geschäftsbericht
2
Hochschulschrift
2
Sammlung
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Thesis
2
Amtsdruckschrift
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Aufsatzsammlung
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17
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Birnbaum, Daniel
2
Lopez, Rigoberto A.
2
Aggarwal, Praveen
1
Bennett, Gregg
1
Brison, Natasha T.
1
Chintagunta, Pradeep K.
1
Cone, Jay
1
Dubé, Jean-Pierre
1
Erickson, Gary M.
1
Ferreira, Mauricio
1
Flecher, Leslie B.
1
Gangadharbatla, Harsha
1
Gasmi, Farid
1
Golan, Amos
1
Hall, Todd K.
1
Hamilton, Lynda S.
1
Hiatt, Shon R.
1
Kamal, Sara
1
Karp, Larry S.
1
Knudsen, Kjell
1
Laffont, Jean-Jacques
1
Levy, Daniel C.
1
Liu, Xiaoou
1
Liu, Yizao
1
Maamoun, Ahmed
1
Muris, Timothy J.
1
Perloff, Jeffrey M.
1
Scheffman, David T.
1
Sine, Wesley D.
1
Spiller, Pablo T.
1
Tolbert, Pamela S.
1
Vilcassim, Naufel
1
Vuong, Quang H.
1
Wilcox, Gary B.
1
Woodard, Michael
1
Young, Andrew T.
1
Zhu, Chen
1
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Published in...
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Journal of economics & management strategy : JEMS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Applied economics
1
China agricultural economic review : publ. in association with the China Agricultural University
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business case studies
1
Journal of euromarketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of law, economics, & organization
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ECONIS (ZBW)
18
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1
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
2
Explicit evidence of an implicit contract
Young, Andrew T.
;
Levy, Daniel C.
- In:
The journal of law, economics, & organization
30
(
2014
)
4
,
pp. 804-832
Persistent link: https://www.econbiz.de/10010533170
Saved in:
3
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
4
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
5
False advertising on enhanced water labels : an analysis of Ackerman v. the Coca-Cola Company
Brison, Natasha T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009665734
Saved in:
6
Evidence of rational addiction to carbonated soft drinks?
Liu, Xiaoou
;
Lopez, Rigoberto A.
- In:
China agricultural economic review : publ. in …
4
(
2012
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10009667290
Saved in:
7
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Saved in:
8
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
Saved in:
9
From Pabst to Pepsi : the deinstitutionalization of social practices and the creation of entrepreneurial opportunities
Hiatt, Shon R.
;
Sine, Wesley D.
;
Tolbert, Pamela S.
- In:
Administrative science quarterly : ASQ ; dedicated to …
54
(
2009
)
4
,
pp. 635-667
Persistent link: https://www.econbiz.de/10003955262
Saved in:
10
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
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