//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sport event"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Guerilla-Marketing
Online-Marketing
Sport event
59
Sportveranstaltung
59
Sportmarketing
31
Sports marketing
31
Sport
30
Sports
30
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
Profisport
19
Sponsoring
13
Sponsorship
13
Big event
11
Großveranstaltung
11
Advertising effects
10
Werbewirkung
10
Netherlands
9
Niederlande
9
Sport organization
9
Sportorganisation
9
Football
7
Fußball
7
China
5
Internet marketing
5
Perception
5
Advertising
4
Athletes
4
Brand management
4
Brasilien
4
Brazil
4
Markenführung
4
Sportler
4
Wahrnehmung
4
Ambush marketing
3
Ball game
3
Ballsport
3
Customer satisfaction
3
Dienstleistungsqualität
3
Event marketing
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Ahn, Taesoo
1
Burton, Nicholas
1
Chanavat, Nicolas
1
Desbordes, Michel
1
Lee, Jin Kyun
1
Li, Bo
1
Li, Dan
1
Longley, Neil
1
McEvoy, Chad D.
1
McKelvey, Steve
1
Pedersen, Paul M.
1
Popp, Nels
1
Scott, Olan K. M.
1
Suh, Young Ik
1
Watanabe, Nicholas Masafumi
1
Watanabe, Nicolas
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European Sport management quarterly : ESMQ
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Sport management review
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Ambush Marketing
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Eurasian business review
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Innovation: organization & management : IOM
1
International Journal of Hospitality and Event Management
1
International journal of business excellence : IJBEX
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Lehrbuch
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Markenkommunikation und Beziehungsmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
2
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
3
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
4
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
5
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
6
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->