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subject:"Herkunftsbezeichnung"
~subject:"Markenpolitik"
~subject:"USA"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenwert"
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Herkunftsbezeichnung
Markenpolitik
USA
Markenwert
62
Brand equity
56
Markenführung
20
Brand management
17
Brand image
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenimage
10
Brand
9
Markenartikel
8
United States
6
brand equity
6
Advertising
3
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3
Beziehungsmarketing
3
Designation of origin
3
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International marketing
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Internationales Marketing
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Internet marketing
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28
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26
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8
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8
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6
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Andéhn, Mikael
1
Cho, Eunjoo
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Dimofte, Claudiu V.
1
Dwivedi, Abhishek
1
Fiore, Ann Marie
1
Hassan, Salah S.
1
Huseynov, Fariz
1
Isberg, Steven C.
1
Ismail, Ghada M.
1
Jain, Pankaj K.
1
Johansson, Johny K.
1
Mazvancheryl, Sanal K.
1
McDonald, Robert E.
1
McEvoy, Chad D.
1
McInish, Thomas H.
1
Miranda, Mario Joseph
1
Nikolova, Milena S.
1
Nilsson, Mats E.
1
Nordin, Fredrik
1
Parkvethee, Narissara
1
Pitta, Dennis
1
Popp, Nels
1
Russell, Daniel W.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice : JMTP
1
Marketing intelligence & planning
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of product & brand management
1
The review of corporate finance studies : RCFS
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ECONIS (ZBW)
9
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9
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1
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.
;
Huseynov, Fariz
;
Jain, Pankaj K.
; …
- In:
The review of corporate finance studies : RCFS
10
(
2021
)
2
,
pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Saved in:
2
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
3
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
4
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
5
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
6
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
Saved in:
7
Nation branding effects on retrospective global evaluation of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 752-758
Persistent link: https://www.econbiz.de/10009740460
Saved in:
8
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
9
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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