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subject:"Hospital"
~subject:"Gesundheitsmarkt"
~subject:"Gesundheitstourismus"
~type:"article"
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Hospital
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
Tourism review : the official journal of the AIEST
2
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Health marketing quarterly
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management, Prozessgestaltung, Kundenperspektive
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Services marketing cases in emerging markets : an asian perspective
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Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
Saved in:
2
Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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3
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
4
Die Klinik in der Markenkommunikation
Fritsch, Harald Jürgen
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10009669501
Saved in:
5
Hospital publications : is this my link to a healthier life?
Field-Springer, Kimberly
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
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6
Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Chahal, Hardeep
;
Kumari, Neetu
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10009568634
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7
Produktivitätssteigerung durch strategische Marketingplanung im Gesundheitswesen - dargestellt am Beispiel einer Augenklinik
Wirbelauer, Christopher
;
Haller, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009229838
Saved in:
8
Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep
;
Kumari, Neetu
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
2
,
pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
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9
Users' consumption of healthcare videos on hospital web sites
Huang, Edgar
;
Bolchini, Davide
;
Jones, Josette F.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009129586
Saved in:
10
Sustainable medical tourism in Costa Rica
Bristow, Robert S.
;
Yang, Wen-tsann
;
Lu, Mei-tsen
- In:
Tourism review : the official journal of the AIEST
66
(
2011
)
1/2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10009237587
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