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subject:"Industrie"
~person:"Jain, Varsha"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Theory"
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Industrie
Advertising effects
Consumer behaviour
Theory
India
22
Indien
21
Konsumentenverhalten
13
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Markenimage
5
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Advertising
3
Conceptual model
3
Indian consumers
3
Werbung
3
Celebrity endorsements
2
Digital platform
2
Digitale Plattform
2
Generation Y
2
Jugendliche
2
Qualitative research
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Youth
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Advertising and marketing
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Artists
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Asia-pacific
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Bekleidungsindustrie
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Brand
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Brand Image
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Clothing industry
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16
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16
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16
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16
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Jain, Varsha
Goldar, Bishwanath
60
Khare, Arpita
58
Ghani, Ejaz
39
Kerr, William R.
38
Sen, Kunal
37
Ahuja, Inderpreet Singh
25
Chawla, Deepak
25
Kathuria, Vinish
25
Hasan, Rana
22
Mitra, Arup
21
Roy, Subhadip
21
Sasidharan, Subash
21
Burgess, Robin
20
Goswami, Arti Grover
19
Kumar, Utsav
19
O'Connell, Stephen D.
19
Ghani, Syed Ejaz
18
Kerr, William
18
Raj, Rajesh S. N.
18
Aggarwal, Suresh Chand
17
Kamaiah, Bandi
17
Narayanan, K.
17
Sharma, Chandan
17
Das, Deb Kusum
16
Joshi, Himanshu
16
Sato, Takahiro
16
Ray, Subhash C.
14
Duflo, Esther
13
Ghosh, Saibal
13
Grover, Arti
13
Kumar, Vikas
13
Marjit, Sugata
13
Mitra, Devashish
13
Ramaswamy, K. V.
13
Sahu, Santosh Kumar
13
Jha, Raghbendra
12
Nataraj, Shanthi
12
Parayitam, Satyanarayana
12
Ray, Ranjan
12
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Asia-Pacific journal of business administration
3
Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
Journal of business research : JBR
1
Metamorphosis : a journal of management research
1
Qualitative market research : an international journal
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
16
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1
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
4
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
5
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
6
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
7
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
Saved in:
8
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
9
Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha
;
Chandani, Komal
;
Ganesh, B. E.
- In:
Middle East journal of management : MEJM
3
(
2016
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
Saved in:
10
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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