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subject:"Innenstadt"
~person:"Bellinger, Hartmut"
~person:"Hatch, Mary Jo"
~subject:"Tourism marketing"
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing theory
1
Wirtschaftsförderung im 21. Jahrhundert : Konzepte und Lösungen
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ECONIS (ZBW)
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The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
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2
The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Marketing theory
13
(
2012
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
Saved in:
3
City-Marketing - Strategie zur dialogorientierten Entwicklung von Innenstädten
Bellinger, Hartmut
- In:
Wirtschaftsförderung im 21. Jahrhundert : Konzepte und …
,
(pp. 41-53)
.
2001
Persistent link: https://www.econbiz.de/10001755972
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