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subject:"Innenstadt"
~subject:"Tourism marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Kommunales Marketing"
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Innenstadt
Tourism marketing
Stadtmarketing
223
City marketing
218
Brand management
90
Markenführung
90
Place marketing
55
Standortmarketing
55
Brand image
51
Markenimage
51
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49
Tourismusmarketing
49
Urban development
44
Deutschland
35
Germany
35
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21
Destination management
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Destinationsmanagement
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Tourismus
19
place branding
19
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16
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city branding
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Marketingmanagement
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Hanna, Sonya
2
Hatch, Mary Jo
2
Kavaratzis, Mihalis
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Pechlaner, Harald
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Rowley, Jennifer
2
Acharya, Alok
1
Agnoli, Lara
1
Aitken, Robert
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Alexandri, Mohammad Benny
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Apriliandini, Yuanita
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Baloglu, Seyhmus
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1
Barkun, Yauheniya
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Bausch, Thomas
1
Beeton, Sue
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Begalli, Diego
1
Berger, Ron
1
Bieger, Thomas
1
Binger, Sebastian
1
Bordelon, Bridget M.
1
Borges, Ana Pinto
1
Bose, Sunny
1
Braun, Gerhard O.
1
Bregoli, Ilenia
1
Breyer-Mayländer, Thomas
1
Băltescu, Codruţa
1
Campelo, Adriana
1
Capitello, Roberta
1
Casais, Beatriz
1
Chan, Arianis
1
Charters, Steve
1
Chawla, Sudhir K.
1
Choi, Yun-jung
1
Dale, Sarah
1
Doering, Heike
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Fatemi, Adel
1
Ferreira, Luciana Brandão
1
Ford, John B.
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1
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International Geographical Union / Commission on Urban Development and Urban Life
1
Kolloquium Wettbewerb und Unternehmensführung <7, 2005, Dresden>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of travel and tourism marketing
3
International journal of leisure and tourism marketing : IJLTM
2
International review on public and non-profit marketing
2
Journal of vacation marketing : an international journal
2
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
2
Marketing theory
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Abhandlungen Anthropogeographie
1
Amfiteatru economic : an economic and business research periodical
1
Bcsd-Schriftenreihe
1
Corporate communications : an international journal
1
Dresdner Beiträge zu Wettbewerb und Unternehmensführung
1
EUR.AC research
1
Economia e diritto del terziario : rivista quadrimestrale
1
Enlightening tourism : ET ; a pathmaking journal
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of arts management
1
International journal of business excellence : IJBEX
1
International journal of economic policy in emerging economies
1
International journal of event and festival management
1
International journal of management practice : IJMP
1
Inventi impact: service sector
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
1
Management : journal of contemporary management issues
1
Marketing i menedžment innovacij : m&mi
1
Oeconomia Copernicana
1
Organizations and markets in emerging economies
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of product & brand management
1
The marketing review
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Theoretical and applied economics : GAER review
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ECONIS (ZBW)
55
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1
In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?
Saari, Susanna
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10014293835
Saved in:
2
Macao's nongaming entertainment, culture and city branding
Lam, Carlos Siu
;
Jamieson, Lynn M.
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
1
,
pp. 304-336
Persistent link: https://www.econbiz.de/10013412748
Saved in:
3
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
4
Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal
;
Shafei, Reza
;
Fatemi, Adel
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
Saved in:
5
City brand image formation by urban heritage initiatives
Černikovaitė, Miglė
;
Karazijienė, Žaneta
- In:
Management : journal of contemporary management issues
25
(
2020
),
pp. 29-42
Persistent link: https://www.econbiz.de/10012421919
Saved in:
6
Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Kiryluk, Halina
;
Glińska, Ewa
;
Barkun, Yauheniya
- In:
Oeconomia Copernicana
11
(
2020
)
2
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012292003
Saved in:
7
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
8
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
9
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
10
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
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