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subject:"Innovation adoption"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Consumer behaviour"
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Innovation adoption
Consumer behaviour
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Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie
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2018
Persistent link: https://www.econbiz.de/10011824716
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Akzeptanz von Beacons für Location-based Advertising : eine empirische Analyse aus konsumentenorientierter Sicht
Altpeter, Marco
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2017
Persistent link: https://www.econbiz.de/10011582628
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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