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subject:"Innovationsmanagement"
~person:"Skiera, Bernd"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
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Skiera, Bernd
Reichwald, Ralf
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Handbook of research on customer equity in marketing
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Wert- und dialogorientiertes Kundenmanagement
1
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ECONIS (ZBW)
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Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
2
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
3
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
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