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subject:"Innovationsmanagement"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
United States
Beziehungsmarketing
3,355
Relationship marketing
3,355
Deutschland
586
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586
Theorie
468
Theory
468
Consumer behaviour
400
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400
Customer satisfaction
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247
Marketing management
227
Marketingmanagement
227
Lieferantenmanagement
222
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222
E-commerce
207
Electronic Commerce
207
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202
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202
Dienstleistungsqualität
176
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176
Customer integration
147
Kundenintegration
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Customer value
143
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143
Brand management
141
Markenführung
141
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141
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113
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107
Online-Marketing
107
Erfolgsfaktor
93
Online retailing
93
Online-Handel
93
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93
Customer service
90
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90
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81
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Reichwald, Ralf
6
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3
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Piller, Frank T.
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Skiera, Bernd
3
Steinhoff, Fee
3
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2
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2
Chan-Olmsted, Sylvia M.
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2
Flint, Daniel J.
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Gassmann, Oliver
2
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2
Kumar, V.
2
Li, Dahui
2
Müller-Kirschbaum, Thomas
2
Schröder, Jesko
2
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2
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Institut für Sozialwissenschaftliche Forschung <München>
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Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Handbook of research on customer equity in marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Management of technology and innovation in Japan : with 28 tables
3
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
3
Software for people : fundamentals, trends and best practices
3
Advancing knowledge and the knowledge economy
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
Contemporary research in e-branding
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Customer-centric knowledge management : concepts and applications
2
Customer-centric marketing strategies : tools for building organizational performance
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
2
Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
2
Forschungs- und Technologiemanagement : Potenziale nutzen - Zukunft gestalten
2
Future-focused strategic marketing
2
Handbook of social media management : value chain and business models in changing media markets
2
Innovationsmanagement in der Serviceindustrie : Grundlagen, Praxisbeispiele und Perspektiven
2
Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
2
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
2
Marketing im gesellschaftlichen Dialog
2
Nachhaltige Zukunftsmärkte : Orientierungen für unternehmerische Innovationsprozesse im 21. Jahrhundert
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Political marketing in the United States
2
Sparking innovation
2
Strategy and communication for innovation
2
Strong brands, strong relationships
2
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
2
The Routledge handbook of service research insights and ideas
2
The complete book of perfect phrases for high-performing sales professionals
2
The handbook of municipal bonds
2
The synergy of business theory and practice : advancing the practical application of scholarly research
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
21st century management ; 2
1
A holistic approach to machine tool innovation
1
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ECONIS (ZBW)
253
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Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
2
Drivers of innovation deployment affecting the marketing and sales relationship
Cometto, Teresa
;
Labadie, Gaston J.
- In:
Organizational conflict
,
(pp. 155-169)
.
2018
Persistent link: https://www.econbiz.de/10011936596
Saved in:
3
Testing the moderation effects on Gartner's customer relationship management practices and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 333-345)
.
2020
Persistent link: https://www.econbiz.de/10012121368
Saved in:
4
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
5
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
6
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
7
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
Saved in:
8
Customers' continuance acceptance toward automated guided transportation
Indrawati
;
Nidya, P. A.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 81-84)
.
2020
Persistent link: https://www.econbiz.de/10012226065
Saved in:
9
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
10
A virtual companion for the customer : from conversation to collaboration
Strohmann, Timo
;
Robra-Bissantz, Susanne
-
2020
Persistent link: https://www.econbiz.de/10012266260
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