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subject:"Internal branding"
~person:"Papastathopoulos, Avraam"
~person:"Sujchaphong, Narissara"
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Internal branding
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Branding in higher education
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Papastathopoulos, Avraam
Sujchaphong, Narissara
Anisimova, Tatiana
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Bang, Nguyen
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Baumgarth, Carsten
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Boukis, Achilleas
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Chang, Aihwa
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Chiang, Hsu-hsin
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Chun, Rosa
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Davies, Gary
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González del Valle Brena, Almudena
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Han, Tzu-shian
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Journal of business research : JBR
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The marketing review
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ECONIS (ZBW)
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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