//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International marketing"
~isPartOf:"Marketing theory and applications"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Marketing theory
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
Marketingtheorie
7
Marketing
3
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Konferenzschrift
7
Language
All
English
7
Author
All
Allen, Chris T.
1
Blair, Edward
1
Childers, Terry L.
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Madden, Thomas Justin
1
Park, C. Whan
1
Shimp, Terence A.
1
Smith, Daniel C.
1
Stewart, David W.
1
Varadarajan, Rajan
1
Vilcassim, Naufel
1
more ...
less ...
Institution
All
American Marketing Association
7
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
more ...
less ...
Published in...
All
Marketing theory and applications
Journal of business research : JBR
30
International marketing review
27
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of international marketing
19
SpringerLink / Bücher
16
International business review : the official journal of the European International Business Academy
14
Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of strategic marketing
12
Lehrbuch
12
European journal of marketing : EJM
11
Legends in marketing
11
Europäische Hochschulschriften / 5
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
9
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing theory
7
Gabler Edition Wissenschaft
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing
6
Marketing intelligence & planning
6
Proceedings series / American Marketing Association
6
Springer eBook Collection
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
International marketing ; Vol. 1
5
Journal of marketing communications
5
McGraw-Hill/Irwin series in marketing
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Journal of business-to-business marketing
4
Journal of international trade & commerce
4
Marketing : ZFP ; journal of research and management
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
1996 AMA Winter Educators' Conference
Blair, Edward
(
ed.
);
Kamakura, Wagner A.
(
contributor
)
-
Winter Educators' Conference <1996, Hilton Head Island, SC>
-
1996
Persistent link: https://www.econbiz.de/10013274863
Saved in:
2
1995 AMA Winter Educators' Conference
Stewart, David W.
(
ed.
);
Vilcassim, Naufel
(
contributor
)
-
Winter Educators' Conference <1995, La Jolla, Calif.>
-
1995
Persistent link: https://www.econbiz.de/10013274830
Saved in:
3
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
4
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
5
1992 AMA Winter Educators' Conference
Allen, Chris T.
(
ed.
);
Madden, Thomas Justin
(
contributor
); …
-
Winter Educators' Conference <1992, San Antonio, Tex.>
-
1992
Persistent link: https://www.econbiz.de/10013274785
Saved in:
6
1991 AMA Winter Educators' Conference
Childers, Terry L.
(
ed.
)
-
Winter Educators' Conference <1991, Orlando, Fla.>
-
1991
Persistent link: https://www.econbiz.de/10013274778
Saved in:
7
1990 AMA Winter Educators' Conference
Lichtenthal, David
(
ed.
);
Lichtenthal, J. David
(
contributor
)
-
Winter Educators' Conference <1990, Scottsdale, Ariz.>
-
1990
Persistent link: https://www.econbiz.de/10013274779
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->