//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International marketing"
~person:"Dawes, John"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2C marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Markenartikel
Australia
1
Australien
1
Beer
1
Bier
1
Brand
1
Consumer behaviour
1
Consumer goods marketing
1
Konsumentenverhalten
1
Konsumgütermarketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dawes, John
Bolz, Joachim
2
Bronnenberg, Bart J.
2
Dahm, Markus H.
2
Dichtl, Erwin
2
Düerkop, Henrike
2
Feige, Stephan
2
Gierl, Heribert
2
Huff, Lenard C.
2
Klapper, Daniel
2
Meffert, Heribert
2
Poungias, Evangelos Peter
2
Schlichthorst, Marisa
2
Schröder, Hans-Ulrich
2
Völckner, Franziska
2
Wesnitzer, Markus
2
Yang, Ziyou
2
Bacher, Matthias Richard
1
Baetzgen, Andreas
1
Baumgarten, Antje
1
Bodenstein, Gerhard
1
Borkar, Shilpa
1
Boztuğ, Yasemin
1
Brambach, Gabriele
1
Broadbent, Tim
1
Bruhn, Manfred
1
Chen, James
1
Czinkota, Michael R.
1
Dannewald, Till
1
Das, Mrinal Kanti
1
Dollet, Jean Noel
1
Donzé, Pierre-Yves
1
Díaz, Angel
1
Eggers, Walter
1
Ergenzinger, Rudolf
1
Fantapié Altobelli, Claudia
1
Fernández-Moya, María Eugenia
1
Gabrielsson, Hannele
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Regularities in buyer behaviour and brand performance : the case of Australian beer
Dawes, John
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10003627433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->