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subject:"International marketing"
~person:"Gabrielsson, Hannele"
~subject:"Markenartikel"
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International marketing
Markenartikel
Advertising planning
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Consumer goods industry
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Consumer goods marketing
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Internationales Marketing
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Kleine offene Volkswirtschaft
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Gabrielsson, Hannele
Bolz, Joachim
2
Bronnenberg, Bart J.
2
Dahm, Markus H.
2
Dichtl, Erwin
2
Düerkop, Henrike
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Feige, Stephan
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Gierl, Heribert
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Huff, Lenard C.
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Klapper, Daniel
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Meffert, Heribert
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Poungias, Evangelos Peter
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Schlichthorst, Marisa
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Schröder, Hans-Ulrich
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Völckner, Franziska
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Wesnitzer, Markus
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Yang, Ziyou
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Bacher, Matthias Richard
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Baetzgen, Andreas
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Bodenstein, Gerhard
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Borkar, Shilpa
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Boztuğ, Yasemin
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Brambach, Gabriele
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Broadbent, Tim
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Bruhn, Manfred
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Chen, James
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Czinkota, Michael R.
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Dannewald, Till
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Das, Mrinal Kanti
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Dollet, Jean Noel
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Ergenzinger, Rudolf
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Fantapié Altobelli, Claudia
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Fernández-Moya, María Eugenia
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Gabrielsson, Mika
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Gabrielsson, Peter
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Gabrielsson, Peter
;
Gabrielsson, Mika
;
Gabrielsson, Hannele
- In:
International business review : the official journal of …
17
(
2008
)
6
,
pp. 714-728
Persistent link: https://www.econbiz.de/10003796357
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