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subject:"International marketing"
~person:"Javalgi, Rajshekhar G."
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Marketing management
7
Marketingmanagement
7
Internationales Marketing
5
Firm performance
4
Unternehmenserfolg
4
Business start-up
3
Marketing capabilities
3
Unternehmensgründung
3
Competitive strategy
2
Entrepreneurship
2
Export venture performance
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Globalisierung
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Globalization
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International market entry
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International new ventures
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Internationaler Markteintritt
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Welt
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Wettbewerbsstrategie
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World
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Ambidextrous innovation
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Ambidextrous organization
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Asset parsimony
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B-to-B-Marketing
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Born global firms
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Business-to-business marketing
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Competitive advantage
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Consumer behaviour
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Cross-cultural management
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Crowdfunding
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Emerging nations
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Entrepreneurship approach
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Javalgi, Rajshekhar G.
Berndt, Ralph
12
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Laukkanen, Tommi
10
Meissner, Hans Günther
10
Gilmore, Audrey
9
Reijonen, Helen
9
O'Dwyer, Michele
8
Kowalik, Izabela
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Douglas, Susan P.
6
Gnizy, Itzhak
6
Hirvonen, Saku
6
Lowe, Robin
6
Mohammad Falahat
6
Thurasamy Ramayah
6
Voeth, Markus
6
Carson, David
5
Didonet, Simone Regina
5
Helsen, Kristiaan
5
Jones, Rosalind
5
Kotabe, Masaaki
5
Nwankwo, Sonny
5
Schramm-Klein, Hanna
5
Shoham, Aviv
5
Swoboda, Bernhard
5
Tuominen, Sasu
5
Cadogan, John W.
4
Craig, C. S.
4
Crick, Dave
4
Gabrielsson, Peter
4
Gbadamosi, Ayantunji
4
Hüttner, Manfred
4
Jain, Subhash C.
4
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Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
New world marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
2
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
3
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
4
Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.
;
Joseph, W. Benoy
;
LaRosa, Richard J.
- In:
The journal of services marketing
23
(
2009
)
6
,
pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
Saved in:
5
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
Saved in:
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