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subject:"International marketing"
~person:"Meffert, Heribert"
~subject:"Marketing management"
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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ECONIS (ZBW)
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Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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