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subject:"International marketing"
~type_genre:"Handbuch"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
Marketing management
79
Marketingmanagement
79
Deutschland
37
Germany
37
Marketing
33
Theorie
32
Theory
32
Beziehungsmarketing
28
Relationship marketing
28
Lieferantenmanagement
18
Supplier relationship management
18
Kundenmanagement
13
Unternehmen
12
Beziehungsmanagement
11
Erfolgsfaktor
11
Public relations
11
Success factor
11
Öffentlichkeitsarbeit
11
Marktforschung
10
Internal communication
9
Interne Kommunikation
9
Market research
9
Communication
8
Consumer behaviour
8
Kommunikation
8
Konsumentenverhalten
8
Management
8
Branche
7
Economic sector
7
Kundenbindung
7
Marketing-Mix
7
Strategisches Management
7
Electronic Commerce
6
Internationales Marketing
5
Internet
5
Kommunikationspolitik
5
Mobile Marketing
5
Mobile marketing
5
Advertising
4
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Book / Working Paper
5
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Handbuch
Article in journal
340
Aufsatz in Zeitschrift
340
Aufsatz im Buch
97
Book section
97
Lehrbuch
57
Hochschulschrift
45
Textbook
43
Thesis
40
Graue Literatur
35
Non-commercial literature
35
Collection of articles of several authors
32
Sammelwerk
32
Bibliografie enthalten
30
Bibliography included
30
Aufsatzsammlung
24
Case study
15
Fallstudie
15
Reprint
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Glossar enthalten
8
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Multi-volume publication
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Advisory report
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Amtsdruckschrift
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Elektronischer Datenträger
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Language
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German
4
English
2
Author
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Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Heilmann, Thomas
1
Kamenz, Uwe
1
Meffert, Heribert
1
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Technischer Vertrieb
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Engineering online library
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ECONIS (ZBW)
5
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1
Manual of international marketing
Heilmann, Thomas
(
ed.
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10002896410
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2
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
4
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
5
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
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