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subject:"Internationaler Markteintritt"
type_genre:"Fallstudie"
~person:"Hughes, Kirsty"
~person:"Johnston, Paul"
~subject:"Philippines"
~subject:"Tschechien"
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Internationaler Markteintritt
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Hughes, Kirsty
Johnston, Paul
Estrin, Saul
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Discussion paper series / CIS Middle Europe Centre, London Business School
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
2
Glaxo-Wellcome plc case study
Estrin, Saul
;
Hughes, Kirsty
;
Todd, Sarah
-
1996
Persistent link: https://www.econbiz.de/10001458881
Saved in:
3
United Technologies Otis Division case study
Estrin, Saul
;
Hughes, Kirsty
;
Todd, Sarah
-
1996
Persistent link: https://www.econbiz.de/10001458885
Saved in:
4
Pyramid Junger GmbH case study
Estrin, Saul
;
Hughes, Kirsty
;
Todd, Sarah
-
1996
Persistent link: https://www.econbiz.de/10001458886
Saved in:
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