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subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international marketing"
~subject:"KMU"
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Internationaler Markteintritt
KMU
International marketing
147
Internationales Marketing
147
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
34
Markenführung
34
Brand image
22
Markenimage
22
Globalisierung
21
Globalization
21
Marketing management
21
Marketingmanagement
21
Multinationales Unternehmen
21
Transnational corporation
21
Export
17
Welt
17
World
17
Beziehungsmarketing
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Emerging economies
14
Schwellenländer
14
Brand
12
China
11
Cultural identity
11
Kulturelle Identität
11
Markenartikel
11
global brands
11
International market entry
10
USA
10
United States
10
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Designation of origin
7
EU countries
7
EU-Staaten
7
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Article
15
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Article in journal
14
Aufsatz in Zeitschrift
14
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English
15
Author
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Ahi, Ali
1
Bai, Xuan
1
Baronchelli, Gianpaolo
1
Brouthers, Keith D.
1
Brouthers, Lance Eliot
1
Chang, Jeanine
1
Chen, Ivy
1
Chetty, Sylvie K.
1
Chirapanda, Suthawan
1
Dimitrova, Boryana V.
1
Dow, Douglas
1
Du, Yunzhou
1
Fong, Cher Min
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Griffith, David A.
1
Hadjimarcou, John
1
Herbern, Stig M.
1
Karami, Masoud
1
Kuivalainen, Olli
1
Larimo, Jorma
1
Lee, Chun-ling
1
Li, Julie Juan
1
Magnusson, Peter
1
Mandler, Timo
1
Martín Martín, Oscar
1
Nakos, George
1
Obaidi, Zuhair al-
1
Ozsomer, Aysegul
1
Palmatier, Robert W.
1
Pegan, Giovanna
1
Perkins, Helen
1
Piantoni, Mariella
1
Samiee, Saeed
1
Sardana, Deepak
1
Simonin, Bernard L.
1
Vianelli, Donata
1
Watson, George F., IV.
1
Weaven, Scott
1
Westjohn, Stanford A.
1
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Published in...
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Journal of euromarketing
Journal of international marketing
International marketing review
24
Journal of business research : JBR
15
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
13
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international entrepreneurship
7
The journal of business & industrial marketing
7
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of marketing : EJM
5
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Journal of East-West business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International journal of export marketing : IJExportM
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Internationalisierung von Vertrieb und Handel
3
Journal of international trade & commerce
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of strategic marketing
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
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ECONIS (ZBW)
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1
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
2
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
3
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
Saved in:
6
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
7
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
Saved in:
8
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
9
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
10
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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