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subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"KMU"
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Internationaler Markteintritt
KMU
International marketing
43
Internationales Marketing
43
Consumer behaviour
8
Konsumentenverhalten
8
SME
8
Brand management
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
B-to-B-Marketing
6
Brand image
6
Business-to-business marketing
6
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Markenimage
6
Multinationales Unternehmen
6
Single European market
6
Transnational corporation
6
Lieferantenmanagement
5
Supplier relationship management
5
Export
4
Globalisierung
4
Globalization
4
Advertising effects
3
Auslandsinvestition
3
Außenwirtschaftsförderung
3
Beziehungsmarketing
3
Brand
3
China
3
Designation of origin
3
Export performance
3
Firm performance
3
Foreign investment
3
Herkunftsbezeichnung
3
International market entry
3
Marketing strategy
3
Relationship marketing
3
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5
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1
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Article
11
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Article in journal
10
Aufsatz in Zeitschrift
10
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English
11
Author
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Ahmad Sufian Che Abdullah
1
Al Ismail, Vanesa Balicevac
1
Alam, Mohammad Nurul
1
Azni Zarina Taha
1
Barrera-Barrera, Ramón
1
Chen, Ivy
1
Durrieu, François
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Herbern, Stig M.
1
Kamal Hossain
1
Karami, Masoud
1
Lubis, Asmuliadi
1
McNeill, Lisa S.
1
Melén Hånell, Sara
1
Mohd Abd Wahab Fatoni Mohd Balwi
1
Naidoo, Vik
1
Navarro García, Antonio
1
Noor Azlinna Azizan
1
Obaidi, Zuhair al-
1
Pegan, Giovanna
1
Peris-Oritz, Marta
1
Safari, Arsalan
1
Saleh, Ali Salman
1
Solberg, Carl Arthur
1
Tolstoy, Daniel
1
Vianelli, Donata
1
Wong, Veronica
1
Wooliscroft, Ben
1
Wu, Terry
1
Özbek, Nurgül
1
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Published in...
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Journal of euromarketing
The journal of business & industrial marketing
International marketing review
24
Journal of business research : JBR
15
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
13
Journal of international marketing
11
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international entrepreneurship
7
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of marketing : EJM
5
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Journal of East-West business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International journal of export marketing : IJExportM
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Internationalisierung von Vertrieb und Handel
3
Journal of international trade & commerce
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of strategic marketing
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
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ECONIS (ZBW)
11
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1
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
2
Effectual networking capability and SME performance in international B2B markets
Karami, Masoud
;
Wooliscroft, Ben
;
McNeill, Lisa S.
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2655-2672
Persistent link: https://www.econbiz.de/10014472604
Saved in:
3
Linking entrepreneurial orientation with export performance : mediation effects of multiple differentiation strategies
Kamal Hossain
;
Ahmad Sufian Che Abdullah
;
Mohd Abd …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1769-1793
Persistent link: https://www.econbiz.de/10014333349
Saved in:
4
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
5
Enhancing the export activities of small and medium-sized enterprises in emerging markets
Safari, Arsalan
;
Saleh, Ali Salman
;
Al Ismail, Vanesa …
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1150-1166
Persistent link: https://www.econbiz.de/10013399881
Saved in:
6
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
7
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
8
Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Naidoo, Vik
;
Wu, Terry
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 546-558
Persistent link: https://www.econbiz.de/10010413141
Saved in:
9
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
10
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
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