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subject:"Internationaler Markteintritt"
~isPartOf:"Journal of euromarketing"
~subject:"KMU"
~subject:"Markenführung"
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Internationaler Markteintritt
KMU
Markenführung
International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Single European market
6
Brand image
5
Markenimage
5
Advertising effects
3
Auslandsinvestition
3
Brand
3
Foreign investment
3
Multinationales Unternehmen
3
SME
3
Transnational corporation
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
China
2
Designation of origin
2
Europa
2
Europe
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
Hong Kong
2
Hongkong
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Rules of origin
2
Trade promotion
2
Turkey
2
Türkei
2
Ursprungsregeln
2
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Article
10
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
10
Author
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Akinci, Serkan
1
Aksoy, Safak
1
Atilgan, Eda
1
Chen, Ivy
1
Cleff, Thomas
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Gisbergen, Marnix S. van
1
Herbern, Stig M.
1
Kaynak, Erdener
1
Ketelaar, Paul E.
1
Linssen, Lisbeth
1
Maesen, Stijn
1
Martinez, César Javier Sepúlveda
1
Nowak, Jan
1
Obaidi, Zuhair al-
1
Panibratov, Andrej Ju.
1
Pegan, Giovanna
1
Solberg, Carl Arthur
1
Vianelli, Donata
1
Walter, Nadine
1
Wong, Veronica
1
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Published in...
All
Journal of euromarketing
International marketing review
48
Journal of business research : JBR
38
Journal of international marketing
38
The journal of brand management : an international journal
24
Journal of global marketing
22
International business review : the official journal of the European International Business Academy
17
SpringerLink / Bücher
15
Journal of international consumer marketing
11
The journal of product & brand management
11
International journal of business and globalisation : IJBG
10
European journal of international management : EJIM
9
European journal of marketing : EJM
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Advances in international marketing
7
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of international entrepreneurship
7
Journal of world business : JWB
7
The journal of business & industrial marketing
7
Business history
6
Journal of strategic marketing
6
Management international review : mir ; journal of international business
6
Marketing intelligence & planning
6
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
International marketing in the fast changing world
5
Journal of East-West business
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Springer eBook Collection
5
Business horizons
4
Entrepreneurship in international marketing
4
European research studies
4
Europäische Hochschulschriften / 5
4
Handbook of research in international marketing
4
IMADI.net-Projektbericht
4
Innovatives Markenmanagement
4
International journal of export marketing : IJExportM
4
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ECONIS (ZBW)
10
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1
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
2
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
3
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
4
International branding : a framework for classification and analysis
Solberg, Carl Arthur
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10010504731
Saved in:
5
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
6
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
7
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
8
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
9
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
10
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
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