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subject:"Internationales Marketing"
~isPartOf:"Discussion paper / Research Forum on International Economics, Institute of Public Policy Studies, the University of Michigan"
~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
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Search: subject_exact:"International market selection"
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Internationales Marketing
International market segmentation
5
Internationale Marktsegmentierung
5
International marketing
4
Market segmentation
3
Marktsegmentierung
3
Africa
1
Afrika
1
Bankgeschäft
1
Banking services
1
Beziehungsmarketing
1
Bundling strategy
1
Consumer behaviour
1
Cultural identity
1
Deutschland
1
Developing countries
1
Dienstleistungsqualität
1
E-commerce
1
EU countries
1
EU-Staaten
1
Electronic Commerce
1
Emerging economies
1
Entwicklungsländer
1
Germany
1
India
1
Indien
1
Jugendliche
1
Konsumentenverhalten
1
Kulturelle Identität
1
Lebensstil
1
Leistungsbündel
1
Lifestyle
1
Market size
1
Marketing management
1
Marketingmanagement
1
Marktgröße
1
Middle class
1
Mittelschicht
1
Relationship marketing
1
Schwellenländer
1
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Angerer, Thomas
1
Chikweche, Tendai
1
Egan, Paul
1
Foscht, Thomas
1
Horn, Henrik
1
Lappeman, James
1
Maas, Peter
1
Schlager, Tobias
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Shy, Oz
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Swoboda, Bernhard
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Discussion paper / Research Forum on International Economics, Institute of Public Policy Studies, the University of Michigan
Internationalisierung von Vertrieb und Handel
Journal of international marketing
International marketing review
3
European journal of marketing : EJM
2
International marketing ; Vol. 2
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Africa journal of management
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Global marketing strategies for the promotion of luxury goods
1
Grundlagen Export und Internationalisierung
1
Hohenheim discussion papers in business, economics and social sciences
1
International journal of business excellence : IJBEX
1
International journal of export marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of strategic change management : IJSCM
1
International marketing ; Vol. II
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of small business and enterprise development
1
Journal of world business : JWB
1
Legends in marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
The SAGE handbook of international marketing
1
The journal of consumer marketing
1
The past, present and future of international business & management
1
Thunderbird international business review
1
Tijdschrift voor economische en sociale geografie : TESG
1
WU case series / Wirtschaftsuniversität Wien
1
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ECONIS (ZBW)
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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Fitting international segmentation for emerging markets : conceptual development and empirical illustration
Schlager, Tobias
;
Maas, Peter
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 39-61
Persistent link: https://www.econbiz.de/10009758003
Saved in:
3
Interaktives Szene-Beziehungsmangement als Ansatz zur Internationalisierung - konzeptionelle Überlegungen und empirische Befunde
Foscht, Thomas
;
Angerer, Thomas
;
Swoboda, Bernhard
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 153-167)
.
2004
Persistent link: https://www.econbiz.de/10002106385
Saved in:
4
Bundling and international market segmentation
Horn, Henrik
;
Shy, Oz
-
1994
Persistent link: https://www.econbiz.de/10000905343
Saved in:
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