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subject:"Internet"
~isPartOf:"Australasian marketing journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Social web"
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Search: subject_exact:"Referral marketing"
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Internet
Social web
Viral marketing
49
Virales Marketing
49
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
15
Social Web
15
Online-Marketing
14
Word of mouth
13
Advertising effects
7
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Werbewirkung
7
Dienstleistungsqualität
6
Service quality
6
Social media
6
Emotion
5
Online retailing
5
Online-Handel
5
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
3
Markenimage
3
WOM
3
Website
3
Absatz
2
Advertising
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand equity
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18
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English
18
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East, Robert
2
Harrigan, Paul
2
Lomax, Wendy
2
Romaniuk, Jenni
2
Soutar, Geoffrey N.
2
Agrawal, Richa
1
Buil, Isabel
1
Buttle, Francis A.
1
Cai, Fengyan
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Choudhury, Musfiq Mannan
1
Colliander, Jonas
1
De Chernatony, Leslie
1
Decker, Reinhold
1
Grabner-Kräuter, Sonja
1
Groeger, Lars
1
Hair, Michael
1
Hartmans, Susanna
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Huang, Minxue
1
Johnson, Devon
1
Lee, Monle
1
Lockie, Maree
1
Lowe, Ben
1
Lowe, Michaelle
1
Nelson-Field, Karen
1
Newstead, Kellie
1
Noguti, Valeria
1
Pant, Anurag
1
Presi, Caterina
1
Ramachandran, Giridhar
1
Riebe, Erica
1
Saridakis, Charalampos
1
Schindler, Diana
1
Tan, Huey Yii
1
Tsang, Alex S. L.
1
Uncles, Mark
1
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Published in...
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Australasian marketing journal
European journal of marketing : EJM
Journal of business research : JBR
86
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of marketing communications
34
Tourism management : research, policies, practice
34
Information systems research : ISR
33
International journal of hospitality management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of management information systems : JMIS
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
23
International journal of advertising : the quarterly review of marketing communications
21
Electronic commerce research
20
Journal of marketing
20
International journal of electronic marketing and retailing : IJEMR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
Journal of internet commerce
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of the Academy of Marketing Science
11
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ECONIS (ZBW)
18
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1
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
Tan, Huey Yii
;
Hair, Michael
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10012253913
Saved in:
2
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
3
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
4
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
5
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
6
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
7
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
8
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
Saved in:
9
Modelling CRM in a social media age
Harrigan, Paul
;
Soutar, Geoffrey N.
;
Choudhury, Musfiq …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
Saved in:
10
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
1
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