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subject:"Internet"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Werbewirkung"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Application of gaming in new media marketing
4
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Journal of advertising research
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Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Psychology & marketing
4
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3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Young consumers : insight and ideas for responsible marketers
3
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
Data documentation / DIW
2
Engaging consumers through branded entertainment and convergent media
2
European journal of marketing : EJM
2
European research studies
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of electronic commerce research : JECR
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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RatSWD research notes
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Reihe: Marketing : MAR
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The journal of product & brand management
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Advertising and violence : concepts and perspectives
1
Advertising in new formats and media : current research and implications for marketers
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
2
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
3
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
4
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
5
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
6
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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