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subject:"Internet"
~subject:"Advertising effects"
~subject:"Data Mining"
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Search: subject_exact:"Referral marketing"
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Internet
Advertising effects
Data Mining
Viral marketing
4,696
Virales Marketing
4,696
Consumer behaviour
2,615
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2,615
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2,124
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2,124
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1,688
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1,680
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846
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846
Beziehungsmarketing
652
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651
Customer satisfaction
573
Kundenzufriedenheit
573
Electronic Commerce
459
E-commerce
451
Brand image
407
Markenimage
407
Brand management
399
Markenführung
399
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363
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244
social media
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Hotel industry
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Luca, Michael
7
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Jin, Ginger Zhe
5
Law, Chun Hung Roberts
5
Mariani, Marcello M.
5
Moro, Sérgio
5
Dai, Weijia
4
Fossen, Beth L.
4
Narayan, Vishal
4
Usman, Osly
4
Bigné Alcañiz, J. Enrique
3
Bilgihan, Anil
3
Bucklin, Randolph E.
3
Datta, Biplab
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Dens, Nathalie
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Esmaeilpour, Majid
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Fan, Weiguo
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Hosanagar, Kartik
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Huh, Jisu
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Kareklas, Ioannis
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Kim, Jong Min
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King, Karen Whitehill
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Lambrecht, Anja
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Law, Rob
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Liu, Yong
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Loginova, Oksana
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Mantovani, Andrea
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Mayzlin, Dina
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Pauwels, Koen
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Pelsmacker, Patrick de
3
Pinho, José Carlos
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Roy, Gobinda
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Soares, Ana Maria
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Song, Reo
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Trusov, Michael
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Vana, Prasad
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Yang, Sha
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Journal of business research : JBR
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
15
International journal of internet marketing and advertising : IJIMA
14
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of management information systems : JMIS
13
Information systems research : ISR
12
Journal of marketing communications
12
Electronic commerce research
10
International journal of hospitality management
10
Journal of advertising research
10
Journal of electronic commerce research : JECR
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
7
International journal of electronic commerce : IJEC
7
International journal of electronic marketing and retailing : IJEMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of contemporary hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing
5
Journal of retailing
5
Psychology & marketing
5
International journal of consumer studies
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of production research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Technological forecasting & social change : an international journal
4
Tourism management perspectives : TMP
4
European journal of marketing
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ECONIS (ZBW)
637
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51
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
52
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
53
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
54
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
55
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
56
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
57
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
58
The effect of subjectivity and objectivity in online reviews : a convolutional neural network approach
Park, Sang Kyu
;
Song, Taikgun
;
Sela, Aner
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10014370575
Saved in:
59
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
60
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
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