The effect of subjectivity and objectivity in online reviews : a convolutional neural network approach
Sang Kyu Park, Taikgun Song, Aner Sela
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Sang Kyu ; Song, Taikgun ; Sela, Aner |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 4, p. 701-713
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| Subject: | neural network | online reviews | subjectivity | text analysis | word-of-mouth | Virales Marketing | Viral marketing | Neuronale Netze | Neural networks | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1382 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014370575