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subject:"Internet"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
~type_genre:"Book section"
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Internet
Kundenintegration
Virales Marketing
Social Web
2,854
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2,854
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448
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448
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250
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250
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232
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223
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203
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203
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174
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148
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Büttgen, Marion
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Krcmar, Helmut
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3
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2
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Contemporary issues in social media marketing
7
Social-Media-Handbuch : Theorien, Methoden, Modelle
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Handbook of social media management : value chain and business models in changing media markets
6
Leitfaden Online-Marketing ; [Bd. 1]
6
The behavioral enterprise
5
Word of mouth and social media
5
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Kundenintegration 2.0
4
Leveraging computer-mediated marketing environments
4
Organizations and social networking : utilizing social media to engage consumers
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Business organizations and collaborative web : practices, strategies and patterns
3
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
3
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
3
Mit 60 Tabellen
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
Social media in strategic management
3
The Wiley Blackwell handbook of the psychology of the Internet at work
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
WEB 2.0 : Hype oder Substanz?
3
Web 2.0-Anwendungen zur Informationsgewinnung von Unternehmen : Nutzungsmöglichkeiten für Marktforschung, Innovationsmanagement und CRM
3
Advertising in new formats and media : current research and implications for marketers
2
Analyzing the strategic role of social networking in firm growth and productivity
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
Communication across cultures
2
Consumer psychology in a social media world
2
Contemporary trends in innovative marketing strategies
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
2
Crowdfunding for sustainable entrepreneurship and innovation
2
Digital Business in Africa : Social Media and Related Technologies
2
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ECONIS (ZBW)
443
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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3
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
Saved in:
4
The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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6
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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7
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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8
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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9
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
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10
A brief glance about recruitment and selection in the digital age
Silva, Nara Caroline Santos
;
Machado, Carolina
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 115-124)
.
2023
Persistent link: https://www.econbiz.de/10014317839
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